Archive for August, 2012

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Learnist, a Grockit developed, Pinterest like, educator specific curation tool has recently announced apps for the iPad and iPhone! See below to learn more about how Learnist is assiting educators provide compelling and entertaining lessons for their students…


Earlier this year, social learning company Grockit launched Learnist as a Pinterest-like platform for education. The company is on Thursday rolling out iPhone and iPad apps for the new platform. Through the apps, users can both create and consume content.

Learnist, a Pinterest-like social learning platform from ed tech company Grockit, launched in May to let teachers and students of all kinds can create “learn boards” for everything from 8th grade English standards to data visualization to punk music.

On Thursday, the company is announcing that it is rolling out apps for the iPhone and iPad.

Over the past few months, the company said, tens of thousands of people have joined the site to check out about 20,000 user-created “learnings” – collections of web videos, blogs, images and other content sequenced to help people learn various topics and skills.

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Among the users are a “small army of teachers,” said Grockit founder Farbood Nivi, who have created numerous resources to support K-12 students and teachers, including learn boards for every Common Core standard for grades 7-12 (the standards are part of a new education initiative to bring differing state standards into alignment).

But, he added, Learnist is as much a platform for the life-long, or casual, learner who wants an education in yoga or photography as it is for the formal student who needs extra coaching in chemistry or algebra. As of now, he said, the content on the site is split about 50-50 between formal and informal learnings.

Since launching in 2007, Grockit’s social learning technology has focused on online test prep. But earlier this year,

Credit Photo: Nivi said, the company decided to point about 90 percent of its resources toward Learnist, which was initially created as more of an experimental platform.

Click here to view original web page at


How Learnist Works

Learnist makes it super easy to share what you know by pointing to existing web resources. You can use videos, blogs, books, documents, images, anything to explain how to learn something. This short video will teach you about the basics of Learnist l…


Introducing Learnist

please check out this animated video done by some enterprising art students. We think this animation captures why we’re creating Learnist.

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Content Curation on the #iPad

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

As you start down the “curation” process, finding tools that allow you to most efficiently find and save content is mandatory. I have mentioned before that I use MyCurator to assist me with this process by actually finding relevant content automatically. But much of the content I chase down is not readily available in any one tool so I need more generic tools to help me publish the content I find. Here some interesting ideas on how to leverage some of these tools and how they are being used on iPads and more…

Credit Photo – Joyce Seitzinger

Pocket ( is a pretty good app for content curation as well. I use it in combination with Flipboard to save things for later use and reading. I mention those tools too, however I’ve put them in a different process. Take a look here… When Educators Become Curators Cheers (see slideshow below).I am a big fan of Evernote for organizing things important to me. In the Windows version, you can save searches and even create toolbar buttons for them. Combine with tagging, and you’ve got something very powerful. Thanks in no small part to this post by Ruud Hein, I […]







When Educators Become Curators – keynote slides #moothr12 from Joyce Seitzinger

New Teachers Should Become Content Curators – Curtis Bonk – Curtis Bonk, professor emeritus at Indiana University, shares what he thinks are the new skills required to teachers of the 21st century to leverage the power of the Internet for learning

Click here to view original web page at

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Curate Content versus Regurgitation

There is a lot of discussion on the proper way to curate content versus “regurgitation” of content. It is an interesting discussion, especially as I am always somewhere in that process with this blog.

There is no simple answer as organizing content by subject matter has value even if you do not provide context to help the reader understand your perspective. That said, I typically provide some context to the topics I curate, although possibly not as much as the next curator.

See what others have to say about “Curate Content vs Regurgitation….”


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As a webmaster, coming up with creative, interesting and original content on a daily basis is no easy task. Sometimes it feels like it doesn’t matter how hard you try to beat other bloggers or webmasters to post great content first, because you somehow always manage to fell behind in Google rankings or page views. This can be a huge frustration, especially when you are all reporting (or regurgitating) the same content, and only some sites can take it further than others. There are, however, several ways to re-think the way you curate content to come out with, not only better posts than the rest, higher web traffic in the long run. You simply have to focus on the best ways to source what’s available.

Search first.

The absolute first thing to do when you see a story that you would like to report on for your website is to search it inGoogle. Check out how other sites are reporting on the content. Look at their titles, tags, and images. The most important thing is to figure out what everyone else is doing before you craft your own content. Click here to view original web page at

How to Curate Content without Regurgitation – SEO – eWallstreeter


How to Curate Content without Regurgitation. From: Performancing – 3:44am – August 22, 2012. As a webmaster, coming up with creative, interesting and original content on a daily basis is no easy task. Sometimes it feels like it doesn’t matter

Regurgitation as curation at BuzzFeed | Rex Hammock’s


Whenever you see a popular BuzzFeed post, search Reddit, and all will be revealed.” Read the story here… [Note: I heard the term “regurgitation curation” from someone in response to my earlier post. However, I can’t find

Content Curation And The Future Of Search: The Curator Workflow

What are the basic steps a curator should follow when curating content? In this short video excerpt Robin Good summarizes his personal workflow as a news curator for MasterNewMedia.

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The combination of online technologies, massive quantities of information and content curation could have a significant impact on how one receives an education in the not to distant future. Robin Good‘s article, below, presents a compelling reason why content curation will be changing the way you and I and our kids and grand kids learn moving forward…

There is a growing number of key trends that are both rapidly revolutionizing the world of education as we know it and opening up opportunities to review and upgrade the role and scope of many of its existing institutions, (as the likeliness that they are going to soon become obsolete and unsustainable, is right in front of anyone’s eyes). George Siemens , in his recent Open Letter to Canadian Universities, sums them up well: 1) An Overwhelming Abundance of Information Which Begs To Be Organized The goal is not (and probably it never was) to learn or memorize all […]  Photo credit: Shutterstock     Click here to view original web page at







The Importance Of Curated And Free Content – George Siemens – Open education advocate George Siemens shares his point of view on content curation. Professionally curated makes you stand out from the competition and should always be compensated, while it is the free content that builds u…

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A Great Curator | What Makes Them Great?

Robin Good has been a leading promoter of content curation, long before it was the buzz word it now is. His definition of what makes a “good curation” versus a “republication” provides a solid guide for all of us that are using curation in our business model. Take notes, there is a lot of meat here!

Photo credit: theprint

Today content curation is “sold“, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building.

But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell?

Let me clarify a few key points:

1. Curation can be effective only as much as it effectively provides a quality filtering mechanism that can replace my need to consult multiple sources. When such need is forgotten and a curation channel becomes another broad aggregation and republishing venue, the end result is more content to go through and little or no insight gained.

2. Shallow curation efforts, where the main goal is to republish selected content with the minimum effort and time, are going to be effective only for the very short term. As soon as quality, value-creation creators start to emerge and gain authority, the gap between them and the others will be very hard to fill.

3. Curation is an effective means to build a strong relationship with a niche audience of passionate people to engage, not a marketing strategy that caters to gain a broad audience of readers by virtue of quantity and breadth.

4. The key element that makes curation work is the competence and focus of the curator and of the topic he has selected. Repeated efforts to create curated channels that mix and match broad and highly competitive topics are bound to see a very short life.

For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Though the apparent new curation “leaders” are working around volume and breadth, I have a strong feeling that within a year this panorama will have already evolved significantly in its natural direction.

Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work.

Full Article:


Robin Good on curation

In interview Robin Good, that master of new media ( about curation — what it is, what it requires, why it’s important, how to do it.

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In my passion for content curation I am always looking for more efficient and comprehensive “source” capabilities to enhance my ability to find, filter and select quality content.

Intigi is a relatively new fee based solution designed to help with the “Source” side of content curation. I have only personally played with Intigi so I thought I would get some more experienced input from…

The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on the subject. Done right, good content marketing can turn your organization or entity into a perceived authority on your subject matter, and an influencer in your reader consumption and spending decisions.

But organizations across the board often face the same reality–content marketing can be demanding. Website or blog updates daily, or even a few times a week on top of all your normal marketing efforts can be resource-intensive.

So, how do you sustain this level of content creation? Certainly, creating original, quality content is essential. This can be done in-house, or even outsourced. But another, often over-looked element to the equation is the art and practice of content curation; the practice of finding and sharing relevant content to your audience.

intigi-socialmarketingfellaIn the traditional sense, this looks a lot like scouring the Web for cool articles to collect. But that exercise can become laborious. That’s when it’s time to introduce the right tools to help do the job. Intigi (pronounced like integer + Luigi) is one such tool. It’s an online service that helps you find, curate, and share engaging content with prospects and customers.

I spoke with Michael J. Fern, CEO and co-founder of Intigi, who explains, “We help accelerate your content marketing efforts so you can quickly build your company’s thought leadership and increase qualified website traffic.” With Intigi, users can search over 30,000+ content sources. And these sources are in and of themselves, curated by Intigi users.

Don’t like any of those 30k options? Not to worry, you can also include and search your Twitter home timeline, including any linked content, as well as any website with an RSS or Atom feed. You can then share this Intigi-curated content to your CMS platform, blog, or social media accounts, and all the respective best-of-breed platforms and channels are supported.  Click here to the entire original web page at


Interests & Content Suggestions

Get setup in Intigi with your interests and get highly relevant content suggestions delivered each day.



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Finding and following good content curators in your areas of specialty will help you save time in your quest for more and better information concerning your niche. Take a look at how it works…

Image via

With so much content proliferating on the web and in social media platforms, it can be hard to find good quality information. Search engines like Google can help, but they find content based on algorithms and the search results are influenced by website search engine optimisation (SEO) tactics – not necessarily a good reflection of the quality of the content.

So what’s the answer? Humans! More and more, people are looking for curated content on their topics of interest. Where better to look for good quality content on a topic than subject matter experts or people with a passion for that topic?

What is content curation?

It’s a fairly straightforward concept. I can hear the librarians out there sighing and thinking ‘I’ve been doing that for decades!’ True, if you are looking for someone particularly skilled in this sort of work, look no further than the library.

Content curators sift through a bunch of content on a particular topic, find the good stuff, collate it, give it some context and share it online either on their own websites/ blogs or via curation tools such as PinterestScoopit or Storify.

Why do it?

There are a few good reasons why you/ your organisation might want to curate content.

It’s a cheap and easy way to increase your expertise in a subject matter. I wanted to learn more about content curation, so I started scanning the web on the subject matter. I found and read what I thought were the best articles/ blog posts on content curation and have collated them here (see below). I’ve added context to them by writing this blog post and now I’m sharing them with you. As a result, I’ve increased my knowledge about content curation and have a great set of references on the topic.

You can use curated content to increase your network by finding others who share your interests and connecting with them. It’s an excellent way to build an online community garnered around a shared passion, subject or cause.

It’s a great way to demonstrate expertise, or to use a buzz phrase ‘thought leadership’ on a topic. By curating content on a particular topic you are showing that you have thought about and understand the topic. Ideally, this will lead to others seeking you out for your expertise on the subject and help increase your influence.

Content curation is a great basis for content marketing. By curating content, you are populating your website/ blog and creating a product that you can reticulate as part of your social media strategy. Link to it in Twitter, post it to Facebook, share it in LinkedIn and Google+.

Author:  Justine Hyde is a Melbourne based writer, blogger, communications and information management professional.

Click here to read the full article at


What is a Content Curator

View upcoming marketing webinars at Steven Rosenbaum, Author of “Curation Nation: How to Win in a World Where Consumer are Creators” defines a content curator. From his webinar “Consumer Conversations and Curation,” delivere…

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Content Curation for Non-Profits

This is a guest blog post by Beth Kantor on best practices for Non-Profit organizations wanting to leverage content curation. And while it focuses on Non-Profits, the techniques described by Beth are valid for most any group interested in becoming seen as an authority in its own niche.

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Guest post by Beth Kanter

Heard of content curation? It’s the process of sifting through information on the Web — from articles to images to videos to tweets — to organize, filter and make sense of content and then to share the very best material with your network.

Rather than another potential recipe for information overload, content creation can actually be a means to tackle this problem. We now create more data in just seven days than in all of human history up through 2003. So we need help sorting through all of the info flotsam and jetsam that we’re splashing around in.

Benefits of content curation for nonprofits

A curator needs to have superb social media monitoring and listening skills. That means knowing the right keywords on the topic and sources, agility with “aggregator” tools and the daily discipline of foraging for the best content and evaluating your finds before sharing.

Whether you have a staffer monitoring and aggregating blog posts for internal use or posting to Pinterest or providing value to the community by pointing to useful tweets, content curation holds benefits for both nonprofits and the people who work for them:

• Improve staff expertise. It used to be that we could be trained to do our work and we wouldn’t need to update and synthesize new information on a daily basis. That’s less true. One 21st century work place literacy is sense-making of information together and alone. Good curators can spot and highlight content related to their mission.

 Improve thought leadership. If your organization is curating content on a particular topic, it can help with branding your organization as thnught leaders in the space.

• New sources of content. Curation forms the base of your content strategy pyramid. It’s about curation, creativity and coordination across channels. Your content strategy is essential to the success of an integrated social media strategy. And content curation can help increase the shelf-life of your content you’re already producing.  […]    Click here to view original web page at

Content Curation Techniques | Content Marketing World 2011


Looking for ways to curate content?

Barbra Gago curated more than 7 ideas that she presented at Content Marketing World…help from Michele Linn, Lee Odden and others.

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Image representing Burt Herman as depicted in ...Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business.

In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published.

There are three key terms in the above definition that make content curation different from the systemic aggregation and syndication of content and links that has been popular in the recent past — editorially-selected, enhanced, and added value. Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.

Therefore, when you develop a content curation plan for your business, prioritize the human element of your efforts and make sure you’re always adding value. Here are five ways to curate content as part of your content marketing strategy:

1. Curate Images and Video

Since Pinterest launched, image and video curation and sharing has become one of the most popular online activities. Create a Pinterest account and set up pinboards that help to tell your brand story. Curate images from across the web, repin other users’ pins, and enable audiences to experience your brand visually.

Apu Gupta, founder of, a tool that enables brands to measure and monitor their social curation presence on Pinterest, suggests three things businesses should do on Pinterest:

  1. Be authentic. Invest in a brand back story and communicate it visually.
  2. Be consistent. Curate content that relates to your brand story and personality.
  3. Publish fresh and pinnable content. Remember that a lot of brand engagement on Pinterest happens because of a brand website, so encourage pinning, add a Pin It button on your website, and make it easy for people to pin your content.

Click here to view the full article at

8 Ways to Find Great Social Media Content

Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this epi…

The number and quality of curation tools continues to expand. I use a combination of tools including MyCurator, CurationSoft, PageOne Curator, Zemanta and more. How are you doing your curation?

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The Three S’s of Great Content Curation

The “how” in content curation revolves around finding great Sources, then efficiently Storing what you find and finally Sharing what you find with your target audience. Here are some great ideas on Sourcing, Storing and Sharing your curated content…

content curation 101

Source – Store – Share

The amount of free information available online is staggering, especially considering the average Facebook user creates 90 pieces of content each month. Finding, storing and sharing the best information with your fans and followers is a process known as content curation.

Content curation shouldn’t be viewed as the easy way out of creating original content on a regular basis for social media or your business blog. Adopt content curation as a way to share the highest quality information with your followers.

Source Most professionals dedicate significant time to researching the current trends and developments in their chosen field. Sourcing content doesn’t need to be an enormous time commitment, but rather a slightly different approach to your current practices. You have likely already curated a list of the best blogs and writers who contribute to your area. View these exceptional sites as your primary source for content curation.

Save really great content from your RSS feeds or the directory sites that you read on a regular basis.Chances are, the majority of content you encounter won’t be sufficiently impressive to share with your clients or followers. Judge content by several criteria before sourcing it for your business blog or social media accounts. Content should be innovative, exceptional and fit your brand in order to be shared. View sourcing information for content curation like a highly selective admissions process. Only the best candidates, which offer real value to your overall outreach efforts, will make the cut.

Store There has been a recent explosion of free, online content curation tools. Pinterest is a highly popular platform which allows users to socially share content with followers. Try storing content on Pinterist for a user-friendly interface or Scoop.It for convenient transfer to social media or blog platforms .

When saving content, always examine the urgency associated with the topic. Being among the first to share breaking news in your industry can provide you with a surge of traffic, followers and social media shares. Categorize the content and write a few notes about your initial thoughts. Storing content with annotations will prepare you write an accompanying blog entry or social media description for sharing the information at a later date.  Click here to view original web page at


Curating Content -How to Curate Content Curating Content -How to Curate Content


I use a lot of the source ideas discussed, but most of my saving and sharing are focused on the blogs that I manage for each of the subject areas I am interested in sharing.  I want to build authority in these targeted subject areas as opposed to compiling all of the content on someone else’s web property.  It is also a more effective method for monetizing my subject expertise areas.

How about you?  Are you sourcing, storing and sharing – share with us now 🙂

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