Archive for February, 2013

Social Media Curation Guide

The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. Last year on SEOmoz, I published The Content Curation Guide for SEO , which – even though it is still valid – I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation. For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use. If you missed the opportunity to attend the live broadcast of the Mozinar, you can watch it here . Joanna Lord does great social content curation on Pinterest!  Audience Q&A 1. If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts? During the webinar, I praised Buffer for their awesome tools. However, its premium version only allows adding up to 12 social profiles and have up to two team members access the accounts. If you are doing social content curation for many clients, it might not be the best tool to use. In your case, I would possibly use  Hootsuite , whose premium plan allows you an unlimited number of admins for social profiles, a much larger number of social networks (Google+ included), and strongly social web platform like, Tumblr, YouTube, and others.  2. Can you discuss your methods of not repeating content through different forms of social media (i.e. posting the same link on your organization’s Facebook and Twitter accounts)? Ideally, to obtain the best effect from your social content curation, it is always better to craft the message accordingly to the specific nature of the social media you are going to share it. For instance, not only Twitter, Facebook , and/or Google+ have their own specific characteristics that you could miss using at your […]

See on – SerCompetitivosCom Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog: “Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility. Content Curation Facilitates Many Content Marketing Objectives: – Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic. – Grows awareness of your brand as a topical authority based on adding insight to industry commentary. – Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News to Curate: – Industry specific newsletters sent to you via email; – Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites; – Curation tools: Flipboard,,; – Real-time search engines: Topsy,; – Niche topic blogs; (…and others on original article) 2. Types of Content to Curate: – Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events; – Content created by influential people of importance to the target audience – Statistics, research and reports; – Compelling or provocative industry news; – Tips, How To’s and best practices; – Compile large collections of resources according to topical theme; (…and more others on original article) 3. Where to Publish Curated Content: – Company Blog; – eBooks; – Social Media Channels; – Niche Microsite Dedicated to a Specific News Category. The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to […]

I’ve already written about the anatomy of a good content curator , but what does a good content curator use on the job to make life easier? There are many tools designed to help social media managers. I don’t think there is one cure-all tool, however, with the right combination of programs and apps, social curation can become a streamlined process that can be as routine as getting ready every morning for work. It might help to experiment with different tools until you find the right combination that works for you. Not every social media manager works in the same sphere or has the same demands from their target audience. Here’s what I use to get my hands on as much of the web as possible for social sharing:   1.  Feedly Beautiful, easy to navigate interface Organizes masses of content in an easy to digest format Seamless sharing with Buffer Feedly is a news aggregation app, which takes in information from all over the web and displays it in an easy-to-navigate, easy-to-digest, easy-to-share format. Feedly syncs with your Google Reader account, allowing you to add whichever websites and blogs you are following to it. It also makes discovery simple, allowing you to search by keyword, providing a list of relevant blogs and sites with follower counts to help you choose reputable and influential sources. Navigation Flipping through Feedly is a breeze. You can view content by “Today” or “Latest,” allowing you to find the most newsworthy posts, as time is of essence when it comes to content curation. You can also search by topics. Some of mine are: B2B, marketing, advertising, design, inspiration, health, social media, and SEO. I can control what is in each category, making it easy for me to keep content organized in a way that makes it most efficient for me to find what I need. Interface The interface of Feedly is crisp and clean, swift and organized. This is ideal for someone who is blazing through hundreds of pieces of content at a time. They even have an option to view posts in a de-cluttered format, without images so it’s easiest to read quickly. Feedly also works on your mobile device and on desktop computers. Sharing It’s super easy to share content on Feedly, with built-in email, Twitter, Facebook, G+, and Buffer shortcuts, including the options to save article or copy the link. […]

Content Curation: 7 best practice tips

The 7 Best Practices for Content Curation Scroll to the bottom of the post for a free tools and resources download You already understand that content curation is providing your target market with the information they’re looking for and adding value to that content at the same time . It isn’t hard to do successfully, as long as you observe the following best practice / tips. 1. Know Your Marketplace Successful content curation doesn’t mean finding content that interests you (although it might mean that incidentally). What it means is choosing content that your readers will find useful or intriguing, ideally it will help them solve a problem or help them reinforce a belief they have about themselves. When you start curating by understanding your readers and what they’re looking for online, information-wise means you’ll reap the benefits of content curation. The better you know their interests and needs the better you’ll be  able to deliver the relevant content. The content won’t be patronising, it won’t be fluffy, it will be exactly what your reader is looking for. 2. Follow & Observe Other Curators The best way to learn any skill is to observe those that came before. Follow other content curators and see not only what kind of information they share but how they go about doing it. That does not mean sharing the same, identical content as they do but observing how they select their content, how they position it to their readers and followers, and how they interact with the responses. I make a point to follow curators in vastly different niches so I can see what techniques will work across the board and what ones are niche specific. You can learn a great deal about sharing content and engaging your audience by simply paying attention to the methods of other experts. 3. Choose the Right Tools Oooo Shiny! There are many good tools to help you deliver content to your readers. In fact, there are too many. Resist the temptation to butterfly around among different tools. Spend some time shopping around, reading reviews, Check out free trials Choose one that you like and that does what you need it to do Stick with that it. See the free resources and tools sheet giveaway in the box at the bottom of the page 4. Add Value Don’t just present the content as-is. The very best content […]

Who, What, Where, Why and How

  As a professional in the marketing industry, I’ve heard the term “content curation” a great number of times. I’ve read articles about the “do’s and don’ts” and found many examples on the topic but the definition has remained vague. I recently attended the  SEOmoz  webinar,  “ Social Content Curation: Why, How, What ” by  Gianluca Fiorelli , Owner of ILoveSEO . After understanding the why, how and what, it’s easier to simplify the ambiguous meaning of content curation. Who is a content curator? A content curator is an individual or company that seeks, collects and shares the most relevant content in their area of expertise. Why do we admire content curators? If there’s one thing professionals (and Google) enjoys, it has to be thoughtful leadership. A thought leader is an individual or firm that is recognized as one of the best in their industry. Not everyone can be a thoughtful leader, and for this reason, thoughtful leaders profit significantly. How does one become a content curator? Anyone can be a self proclaimed expert. In order to understand what to curate, its important to know the personas of your audience. Once you have an understanding of your audience’s interests and demographics , you’ll be able to create relevant content. Where can I find content in my industry? The Internet is the most obvious answer. Typing in relevant text on Google  is a great way to get information but be selective when finding sources. Wikipedia is often one of the first sites that appear, however, the information on its pages isn’t always accurate. Most search engines now offer a “News” category. This is a better way to search for credible information. Webinars , white pages and evergreen content are other great sources for trustworthy info. You can go the old fashioned route by reading newspapers, magazines and other hard copy print. What do I do with all this relevant content? Now that you’ve collected the information in your niche, it’s time to organize! Always remember to put articles into specific categories. An easy way to do this is to place them into bookmarks on your web browser’s tab. This may not be the most accessible way to access data on-the-go. Good thing there are extensions that can sync to different devices, making the content more accessible than ever. Now that the articles you’ve found are organized, its time to finish the content curation journey by […]

This post talks about the difference between content aggregation vs curation. While it’s important to understand the difference there’s a much more powerful idea to point out. What if you could combine the two–both curation and aggregation? A really good example of this type of combination is TechMeme. If you’ve ever visited the site you see right away that they’ve curated the tops stories. Then below the main story they’ve highlighted there is an aggregation of the same topic or news. Very powerful stuff and something I think is worth striving for. There are a lot of differences between Content Curation and Content Aggregation. Content curation is the new trend nowadays but it should be done correctly and properly in order to deliver real advantages, brand awareness and thought leadership. Let’s have a look to the main differences to understand when content curation begins to be the right tactic as opposed to content aggregation that is taking place from ages. See full story on Image courtesy of This post was easily curated with the Curation Traffic Plugin .

As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche.  Let’s face it, Google definitely has its shortcomings when it comes to content curation and the more it tries to cater to all audiences, the less useful it becomes. The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies curate content from the web and deliver it in a meaningful way.  These new tools range from simple, application-specific types such as social media aggregators and discovery engines, to more complex, full-blown publishing solutions for organizations. Here’s a look at over 30 content curation tools (mostly free, but some paid/professional tools as well) that will help you cut through the clutter of your information stream to find the gems.  Each tool mentioned below has unique strengths, and none are exactly like any other.  Whether you’re just looking to augment your personal blog with some free tools, or are seriously considering a paid content curation platform for your business, you’re likely to find a useful solution in the list below. (Note: Tools not listed in any particular order!) Curation Tool About (beta) — Collects and organizes tweets into topic-based “bundles” (collections of tweets) that can be shared or embedded anywhere, and subscribed to by other users. Bundles are created using a simple Chrome browser extension that displays a “Curate” button below every tweet you see on Storyfy — Storify is a way to tell stories using social media such as Tweets, photos and videos. You search multiple social networks from one place, and then drag individual elements into your story. You can re-order the elements and also add text to give context to your readers. (beta, invite-only) — “Be the curator of your favorite topic!” is an AWESOME tool for discovering those super nichey, hidden gems relevant to specific topic. Use the dashboard to manage an unlimited amount of sources (websites, RSS feeds, specific social media accounts, etc.) and plug in relevant keywords and date parameters. does the rest […]

Why marketers are embracing content curation

Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent). Unfortunately, limited resources continue to plague content marketers. The three biggest challenges marketers cite are limited budget (27 percent), limited staff (25 percent), and generating new content (21 percent). One tactic that B2B marketers are increasingly turning to in order to alleviate many of these challenges is content curation. This strategy enables them to accomplish their goals while addressing the challenge of limited resources. While 57 percent of respondents are using content curation, it is still in its early stages, as 34 percent of marketers have been curating for less than six months. This is great news for marketers, as it means that there is enormous opportunity to select a topic that isn’t yet being curated well, and really own it. With the right content curation tool, marketers can spend a small amount of time each day reviewing, organizing, and editorializing content that they then share through different channels to benefit their organization. While beginning a content curation program is an important first step, it’s also necessary for marketers to implement a measurement program once they begin curating (or any form of content marketing for that matter). In order for marketers to prove overall organization value, they must be able to track their success and map it to overall marketing and business objectives. Content curators seem to be ahead of the curve when it comes to measurement, as 43 percent of curators are measuring their content curation programs. Furthermore, 32 percent of those curators have been successfully curating for more than two years, showing just how critical it is to create success through continued usage. So, how do you put this into practice? As a marketer, you may think content marketing — specifically, content curation — sounds like a solid strategy, but you need information on how to kick it off. If you aren’t currently curating, don’t be intimidated — chances are you actually have curated, at least in your personal life, without knowing it! Have you ever emailed an article to a friend or tweeted a link to an article? That’s curation. You’ve chosen […]

Content Curation Basics

Content curation is one of those buzzwords you’ll see flying around on Twitter and Facebook and like any other blogger you have to keep on top of the latest trends, but is curating content good for everyone? In this post I’m going to explore the basics of content curation and how you can make it work for you and your readers. Many bloggers are already expert content curators. If you put together a regular link post then the chances are you are already curating content to your readers, you just call it something different. But like most buzzwords, content curation is only partially-understood by most people. What Is Content Curation? Content curation means pulling together content from various sources and presenting it to the reader in your own unique way . It’s a step beyond the normal link post. It may be easier to understand content curation by defining what it is not. Content curation doesn’t mean presenting a list of stories or a weekly roundup of links. It’s not a simple cut and paste job where you rip off content from someone else and imagine you are presenting it in some fresh and exciting way. The No Nonsense Guide to Content Curation    Isn’t Curation what Museums do? Curation is a long word for collecting stuff and sharing it. Yes, curation is what museums do… The idea is to take the information available and make sense of it for your readers. Just like a museum makes sense of it’s artifacts; presents them in an easily digestible way, the content curator does the same. Like a museum curator, the job starts with carefully sifting through all that’s out there and selecting the best items, the most relevant items and recreating the story for your readers. You then put this content together into an easy-to-digest format that tells the story, making it relevant, valuable and most importantly memorable. Why Curate Content? Great content is already out there for your readers to enjoy, they just have to find it and yes, they are looking for it already. So why not put it together for them and demonstrate your own expertise? This is the key component to great content curation – it’s not just a whole heap of information that the reader doesn’t know what to do with. Content Curation Guide  for SEO – What, How, Why  Curation Content is […]

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  There are many buzzwords and phrases prevalent in education today.  “21 st Century Learning”, “Blended Learning”, “Personalized Learning”, “Flipped Classroom” – just to name a few. The one that has recently caught my attention and curiosity is “content curation.”

I manage a grant project in my district designed to assure students acquire “21st century skills” A current strategy for this is using backwards design, formative assessments of 21st century skills, and “blended-learning.” New for next school year: teachers are being asked to “curate resources” to accompany the backwards-planned, inquiry-based units of instruction.

I had my own ideas on what curating meant at the time I was asked to design professional development for teachers in the project – but realized very quickly that this term has taken on a life of its own, in uses by not just educators, but marketers.  A quick Google search on “content curation” turns up 1,240,000 results. Remove terms like “marketing”, “business”, “influence”, “customer”, and “startup” and the results are pared down to about 45,400 hits.

Within this subset of information about curating content, definitions of curating seem to have no boundaries – collecting – aggregating – curating –what exactly is the difference?  Or is there a difference? This curiosity led to further questions:  Why curate?  What is the value of curating for teachers? Really –what is the benefit of curating in terms of the learning goals – enduring understandings and 21 st century skills for our students?

Collecting vs. Curating Content I set out to read as much as possible of what others have written on the subject, (see my Scoop-It on Curating Learning Resources ) to help with my understanding.  My goal was to come up with a framework to define curating in the educational sense, in order to answer the question of what is the value-added of curating, vs. collecting information.  Below is the graphic organizer I used to develop my thoughts.

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