How to Grow a Following With Other People’s Popular Content
By Jamie Beckland Published September 13, 2010 http://www.printfriendly.com” onclick=”window.print(); return false;” title=”Printer Friendly”> There’s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time – to research, write, and promote. But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time . That’s where content curation gives you an edge . This article will explain the benefits of content curation and review some excellent tools. What Is Content Curation? Content curation is the process of reviewing and filtering articles and blog posts from across the web . It is NOT stealing other people’s blog posts and placing them on your site. Every time you look at Twitter for interesting links from your network or share an important article on Facebook, you’re curating content. But, a robust curation program is much more than using the serendipity of Twitter to find interesting ideas in social media. It is a systematic way to make sure you keep to your publishing schedule . Carrying the burden of content creation? Relieve it through curation. Content […]
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