Content Curation Archives

Prepublication Blog Post Distribution

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Want to increase your blog post reach? Then plan for Prepublication Blog Post Distribution before you start writing.

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This is an updated version of a post originally published on November 8, 2013.

Seventy-two percent of online American adults use Facebook—that includes 79 percent of internet users aged 30 to 49 and 64 percent of those aged 50 to 64. Those adults are increasingly becoming the power users who are clearly getting the most out of the platform—your mom included.

I’d argue that if all people used Facebook the ways our moms did, teens and young adults would enjoy the social network more than ever.

To prove my point, here are three ways your mom is better than you at Facebook.

1. Her friends are actual friends

In the last few years, Facebook has become a popularity contest for many people. Users strived to have the most friends among their peers, and in doing so their News Feeds became a dumping ground for information that they didn’t care about.
It turns out that most of us don’t care that the guy you met at your friend’s girlfriend’s party two summers ago dressed as Miley Cyrus for Halloween. With so much useless info clogging up your feed, it’s no surprise that many people are leaving Facebook behind in favor of the very personal experience offered by Snapchat and other networks.

Enter mom. While we all know many social-savvy moms who play the friend game as well, most moms that I’m connected to have friend lists of under 100 people. Basically, many moms have approached Facebook as a tool to connect with their ACTUAL friends, not their casual acquaintances. Perhaps this stems from a healthy reluctance to share personal information and experiences with strangers?

Whatever the reasoning, many moms look through their home feeds and actually see things that matter to them. They see photos and posts from real friends, and this comfort actually makes them more prone to engagement (commenting, sharing and the like). If your Facebook feed was completely filled with close friends, wouldn’t you

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When it comes to marketing, it seems everything has already been done. But that’s not such a bad thing as it also means there are tried and true methods to ensure your strategy is on point.
Indeed, there are many ways to create a fun marketing campaign that will engage your consumers and create the results you want. Here are six surprising tactics that have actually worked.

1. Free transit for empty beer cans

During the Carnival in Rio de Janeiro, Antarctica Beer installed custom turnstiles that allowed people to “pay” for public transit using their empty beer cans.

During the campaign, the transit system saw an 85 percent uptick in traffic and recycling donations skyrocketed.

One of the best ways to get attention is by doing something unusual that centers on social responsibility. This campaign gave transit riders the opportunity to do something that made them feel good—and it was unusual enough for people to want to talk about.

2. Long-distance toy train travel

Many companies have realized the reach that going viral can give them and their marketing efforts.

One campaign involved a fan group of toy maker Estrela’s toy train brandFerrorama that organized an effort to have a toy train travel 12.4 miles with 360 feet of track. According to AllBusiness editors, the event was a huge success, highlighted by the fact that there were 600,000 YouTube views and that it became a Brazilian Twitter Trending Topic three times.

The lesson here is to think outside the box and do something unusual, because oddities can capture people’s attention.

3. Spam and sock giveaway

It’s been said that the easiest way to a man’s heart is through his stomach. Building off that, one way to grow your business is through a consumer’s stomach.

Paubox, a provider of HIPAA compliant email encryption moved to San Francisco from Hawaii. To celebrat

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We all know Star Wars took place a long time ago—before social media was invented. But what if online communication tools were as simple a concept to the creatures of that galaxy as hyperspace travel?

What would it be like if Han Solo were blowing up your Facebook feed rather than the Death Star? And how cool would it be to receive a hologram Snap from your good buddy BB-8?

To celebrate Star Wars Day, May the Fourth (be with you), here’s our vision of what social media might look like in a galaxy far, far away…

Han Solo’s Facebook Profile

Han Solo is the old but useful scoundrel that everybody loves. So naturally he’d gravitate toward the old social network that everybody still uses. Plus Facebook is the perfect platform for him to keep tabs on his long-lost friend, estranged wife, and disowned son.

Click to enlarge.

Chewbacca’s Instagram Account

Chewie’s been around since the Clone Wars and his flowing locks haven’t greyed at all. He obviously colors. And because fuzzy things always get a lot of love on Instagram, it makes sense for the vain Wookie to take his shameless selfies to the internet’s favorite photo-sharing platform.

Click to enlarge.

Yoda’s Twitter Feed

Yoda’s pithy bits of wisdom and backwards syntax are a perfect fit for Twitter. He’s all about sharing #lifegoals—in 140 characters or less.

Click to enlarge.

BB-8’s Snapchat

BB-8’s the peppy new character on the scene, so he’d be all about the hottest social network, where cheeky communiqués like face-swaps, emoji, and fun reign supreme. His Snappy ‘Best Friends’? Poe, Rey, and Finn of course.

Click to enlarge.

May the Fourth be with you (today and always).

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What 1 thing will improve your social media marketing? 38 experts tell you how. Read the Social Media Marketing World 2016 Influencer Roundup.

The post Social Media Marketing World 2016 Influencer Roundup  appeared first on Heidi Cohen.

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Tamara Ward is your typical multitasking communications specialist. On any given day, she could be writing, designing, coding, and creating website content, producing videos and shareable images, organizing print media, or engaging social media followers online. Her biggest challenge is time (or lack of).

Ward is responsible for the government social media accounts for the town of Holly Springs, a tight-knit community of 30,000 people in Wake County, North Carolina. The town’s citizens expect their local government to be open, accessible, and engaging—especially when it comes to social media.

Today, the town’s weekly reach on social media often surpasses the number of citizens. “Our numbers may not be impressive when compared to big cities, but during a time when it can be hard to encourage people to ‘like’ their government, we’re seeing people in our community do just that,” Ward tells us.

Finding time to do social

“We’re in the business of engaging with citizens,” she says. “Social media is where people increasingly turn to get news and information, so it’s important for us to have a strong presence there. We use social to interact with our citizens and respond to their questions and concerns in real time.”

We weren’t surprised when Ward explained that her top goals for social media revolve around efficiency. She wanted to be able to see and engage in conversations easily, find information quickly when responding to citizen concerns, and save time.

But beyond needing to save time, she has another challenge that comes with the territory of working in a regulated industry. Every social media message ever shared—and the comment threads and likes that follow—has to be archived.
Ward’s heard of people taking screenshots of every social conversation and hopelessly trying to keep them all organized in case of a random audit. This isn’t scalable or cost efficient. One local g

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The content promotion required for all the assets marketers create now can easily exceed the amount of hours in a day. But with the content marketing tool landscape growing, there are more tools available—both free and for a price—to help you promote content in a variety of ways.

To figure out which tools fit your needs best, we put together the following list of content promotion tools.

This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map.

Content Promotion Tools

Social Networks

Use these networks to build followings, reach out to influencers, and even pay for sponsored posts and customized reach. For expert tips on using social media, see our guest post from Neal Schaffer: 11 Effective Ways to Use Social Media to Promote Your Content.

Twitter – With over half a billion registered users, Twitter users can post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more. Promote content on Twitter organically, with Twitter cards, or paid promotions.

Facebook – The social media giant has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more. There are options for promoting content organically and through paid promotions.

Pinterest – You can share your images and videos on customizable boards and “repin” others’ images. Pinterest has nearly 50 million users.

LinkedIn – A business-focused online network where users share links, add connections, join groups, write recommendations, and search for con

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If I’m wearing headphones, there’s about an 80 percent chance I’m listening to a podcast (and a 20 percent chance I’m listening to nothing and just don’t want people to bug me).

Podcasts are steadily growing in popularity (thanks Serial) and yet I’m still surprised by the amount of people who turn their noses up at them, or assume they’re just another form of “boring talk radio.” There’s a reason the act of oral storytelling is as old as human language itself, after all. It’s a form of communication that can still capture our attention and keep us engaged despite the countless other forms of stimulus we face at every moment.

For social media marketers in particular, podcasts can help keep your skills sharp and your brain churning, and arm you with strategies to stay one step ahead of the competition.

Here are six podcasts we recommend to get you started.

1. The #AskGaryVee Show with Gary Vaynerchuk

The #AskGaryVee Show is both an audio and video podcast about social media, marketing, and entrepreneurship that is built around audience participation. Listeners send in questions on Twitter using the #AskGaryVee hashtag and Gary Vaynerchuk (and the occasional guest) uses them as the basis of each episode’s discussion.

Vaynerchuk got his start doing video blogs for his wine business back in 2006, so this podcast has a unique mix of insights about the future of social media and digital marketing, along with the hindsight and wisdom of someone who’s really been at the forefront of it since the beginning. Vaynerchuk’s bold personality (and the occasional f-bomb) make the show equally as entertaining as it is educational.

How it can make you a better social media marketer:

The #AskGaryVee Show regularly touches on brand building, conducting business in the digital world, entrepreneurship, marketing, and creativity—with the common thread being how social m

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In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love.

With a mix of wry humor and outlandish sarcasm Sterne hits the datarati upside the head with a well-worn humerus bone and puts the pun in pundit.

Lavishly illustrated by award-winning illustrator, Yevgenia Nayberg.

The post The Devil’s Data Dictionary – Book Interview appeared first on Heidi Cohen.

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It was a big month for Facebook. With their F8 conference on April 12 and 13, the social platform had tons of big announcements to share.

While Facebook talked Messenger, chatbots, and Live Video, Twitter introduced a new Message button on Tweets, YouTube launched 360-degree live streaming, and Pinterest rolled out a spiffy new app.

It’s a lot to keep track of.

That’s why we’ve put together a roundup of all the updates—big and small—from all the major networks. Stay on the cutting edge of social by staying up-to-date with the latest and greatest in social news.


Message button

On April 5, Twitter introduced a new Message button on Tweets. The new button makes is easy for users to share a Tweet via Direct Message. Somas Thyagaraja, Twitter product manager, explained: “We’ve seen the number of messages sent grow over 60 percent in 2015. And the number of Tweets shared privately has grown even faster, at 200 percent in just the second half of last year… So now—in just a few taps—you can share unique Twitter content from your timeline right into your private conversation.”

Ads editor and ad groups

On April 18, Twitter announced ad groups, new level to the network’s campaign structure. Andrea Hoffman, product marketing manager, wrote in an announcement blog post that ad groups give “advertisers further control over how to spend their budgets and message different audiences.” She explained: “one campaign can have many ad groups, and ana ad group can have many targeting criteria and creatives.” Ad groups are available to all advertisers globally through the Ads editor tool.

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