Content Curation Archives

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Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks.

Opinions are one thing, but when you’re evaluating the usefulness of Facebook for your business what you really need is data. We’re talking cold, hard stats—and there’s A LOT out there. Luckily, we’ve done the work for you. This list covers everything from Facebook user statistics to demographics, usage trends, and advertising insights. Enjoy!

Facebook user statistics

Facebook has more than a billion active users:

  • The platform has 1.71 billion monthly active users and 1.13 billion daily active users, on average.
  • Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average.
  • Facebook Lite, an app designed for the developing world’s slower internet connections, has 100 million monthly active users.

But it’s a small world after all:

  • Everyone on Facebook is connected to one another by an average of 3.57 degrees of separation.

Average friends per user:

  • The average Facebook user has 155 friends (but would only turn to four of them in a crisis).
  • Women have more Facebook friends on average than men: 166 compared to 145.

What these stats mean for your business

I’m accustomed to only using the word “billion” to convey a type of kidding-not-kidding hyperbole (i.e. “I want to eat a billion pizzas for lunch”) but in Facebook’s case, there

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Curata and LinkedIn have joined forces to pool our data and bring you the Ultimate Guide to a Content Marketing Career, for everyone interested in a new content marketing career—or advancing your current one. Combining data from Curata’s survey of 1,000+ marketers, and LinkedIn’s 450 million worldwide profiles, this guide offers insights about the state of the sector right now, and potential content marketing career trajectories.

The associated eBook, The Ultimate Guide to a Content Marketing Career, also includes observations from content marketing experts Ann Handley, Chief Content Officer, Marketing Profs; Joe Pulizzi, Founder, Content Marketing Institute; and Joe Chernov, Vice President of Marketing, InsightSquared.

We wrote this guide because content marketing is growing by leaps and bounds—it’s no longer just a function of the marketing team. As Seth Godin, author and oracle, famously said, “Content marketing is the only marketing left.”

The average consumer has stopped paying much attention to traditional marketing and advertising after decades of disruptive intrusions that are too often calculatingly misleading. Content marketing takes a different approach to reach and engage customers, one that’s less intrusive and treats them with more respect. Great content marketing offers something valuable to an audience, with no obligation to repay that offering. It is entertaining, insightful, relevant, and useful writing, graphics, video and/or audio. It seeks to establish a relationship with a relevant audience built on trust, so that when it comes to business time, prospects choose you over a competitor. The Content Marketing Institute’s research found 88 percent of companies are now using content marketing.

Accordingly, companies are stepping up their investment in content marketing staffing, technology, and strategy. According to Curata research, this year 75 percent of respondents are “i

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Every ‘expert’ will tell you that social media is all about relationships. It’s a way to be personal, a way for brands to nurture 1:1 connections with consumers and establish a kind of relationship that has never before been possible. As a social media marketer you can engage directly with your buyers, and become the steward of the customer experience. It’s an amazing time to work online.

But all of this upside comes with a problem. For businesses with hundreds, if not thousands or millions of customers, building 1:1 connections just isn’t scalable.

Why not? Well, ask Robin Dunbar.

Dunbar is an evolutionary psychologist from the U.K., best known for his work on network theory. By studying the habits of humans through the ages, Dunbar landed on a finding that has since become known as Dunbar’s Number. Dunbar’s Number defines the number of social relationships that any one person can meaningfully maintain, which turns out to be around 150 (check out this piece from Bloomberg for a deeper explanation).

As Dunbar puts it: “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us… putting it another way, it’s the number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar.”

“But I have 700 Facebook friends!”  you say. And it’s true, the average Facebook user now has  around 340 friends, although the median is quite a bit lower at around 200.

Platforms like Facebook relieve the cognitive load required to understand not only the identities of people, but how they relate to us and to each other. This is one of the principal benefits of social media—these networks allow us to overcome our cognitive limitations to build larger and larger communities. That ability is right up th

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Mike Brune, Sierra Club Executive Director

Yesterday, I honored to fill in as MC and interviewer for Darian Rodriguez Heyman at the Nonprofit Fundraising Masters event.   (Darian was welcoming his first child, a boy, into the world!). The event, a one-day conference designed to share the world’s most successful fundraisers’ secrets to success, most valuable tips and tools, and sources of inspiration.  I did 6 fireside chats with Chuck Collins, YMCA; Annie Leonard, GreenPeace; Stephanie Bray, United Way; Michael Brune, Sierra Club, Paul Rice, Fair Trade, USA and Lynee Twist, Soul of Money.   In addition, facilitated a peer learning exchange called “Solution Salon.”

Darian authored the best-selling Nonprofit Fundraising 101, the first truly comprehensive yet practical guide to all aspects of fundraising.  So this event builds on that experience by interviewing master level fundraisers to unearth their wisdom and experience.    There was an incredible amount of fundraising trade craft shared, including stories and lessons about getting turned down for a major as well as nailing a large gift.     But, given my recent book, The Happy Healthy Nonprofit:  Strategies for Impact without Burnout, I was really interested in how these thought leaders answer this question:  “When the going gets tough, how do you stay inspired?”

While their answers and anecdotes were different, one simple technique or theme came across:  “Stay connected to the source of your work.”

What this means is being able to see and experience first hand the impact of your organization’s programs and how those programs transform people.   For Chuck Collins, YMCA CEO, “It is all about the kids!”   He routinely goes on site-visits into programs to see and understand the program’s imp

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It’s been more than a decade since social media became a common fixture in our lives. But the way we use social media in late 2016 looks very little like it did in late 2006.

As our mobile devices have become ever-more powerful, social has increasingly become an “in-the-moment” activity, and social networks—and users—are embracing live video.

If you’re not yet using Periscope for business, it’s time to get onboard with this live video platform.

What is Periscope?

Before digging into why—and how—to use Periscope for business, let’s take a look at what exactly this video platform is all about.

Periscope is a live video streaming service owned by Twitter, and it launched in March of 2015. In that short time, it’s become an important way for people to share and watch live video, with users watching a whopping 110 years worth of video every day.

Put simply, Periscope allows users to broadcast live video directly from a smartphone, GoPro, or even—as of just last week—a professional camera. Viewers can interact directly with the live video through comments and Periscope hearts (the Periscope version of Likes).

But it’s not only about being in the moment. Once you broadcast a live video, you can decide to keep it available indefinitely if you choose. Users can then view the video as a Periscope replay by clicking on the original broadcast link, or catch up on key elements of broadcasts they’ve missed through Replay Highlights.

Since Twitter owns Periscope, the two services are very well integrated. You can Tweet a link to your live broadcast with just one tap from within the Periscope app. Or, you can

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This post was originally published on Inc.

I’ll admit it. I’m guilty of using the M-word.

I’ve thought and written a lot about millennials. As the head of a social media management company, I know that they make up a big chunk of my own employees and our millions of users. And it’s clear that they bring real assets and expectations to the table, from digital savvy to a desire for collaboration and transparency.

But here’s the thing. These traits aren’t unique to millennials and never have been.

You don’t have to be born from 1980-2000 to live on your iPhone or embrace social media. And young people aren’t the only ones who seek out purpose in their career, not just a paycheck, or who want to make a difference.

I’ve come to realize that, in many ways, the concept of millennials is just too limiting.

Businesses have been encouraged to pour resources into marketing to this narrow demographic. HR teams have set their sights on recruiting millennials and catering to millennial tastes. But they’re missing the bigger picture.

I’m talking about Generation C.

Here are five key facts to know about Gen C and ways that companies can better reach and understand this key group:

1. What is Generation C?

Back in 2012, digital analyst Brian Solis defined Generation C as the “Connected Consumer.” He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities.

“It is how people embrace technology, from social networks to smartphones to intelligent appliances, that contributes to the digital lifestyle that is now synonymous with Gen C,” he wrote.

Solis wasn’t the first to talk about Gen C. As early as 2004, researchers were noting a new cross-generational cohort made up of digitally savvy folks who create and c

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Flickr Photo by Brittany Bush

We are heading into the most stressful time of year for nonprofits, especially for fundraisers.   Year-end giving campaigns.   With Giving Tuesday just around the corner, the kick off the that busy time of year for most nonprofit development directors and their teams is just ramping up.    So, take a deep breath!  Remain calm, and don’t forget to practice self-care by putting the oxygen mask on before diving into your year-end appeals and thank you notes.

You might want to treat yourself to copy our new book, “The Happy Healthy Nonprofit:  Strategies for Impact without Burnout,” read up on all the tips and methods that we gleaned from interviewing hundreds of nonprofit professionals about their self-care routines.   The better you take care of yourself, the better results your organization will get and you will be able to replenish your energy.

If you are short on time, we published this very brief article on GuideStar, Four Smart Ways to Avoid Burnout for Nonprofit Professionals that offers some basic self-care tips that will help you get through this very crazy time of year.

If you want to learn more about self-care, my co-author, Aliza Sherman and I will be presenting several free Webinars and Twitter chats in the next few weeks.  Here’s the information:

On Thursday, October 20th at 1 pm EST, Blackbaud is hosting a Twitter Chat to explore what it takes for your nonprofit to become healthy and happy.  My co-author, Aliza Sherman and will answer questions and offer up tips.  Follow the hashtag #happyhealthynp on Twitter.

On Tuesday, October, 25th,  we are presenting a free webinar,  The Happy Healthy Marketer: Self-Care for Nonprofit Marketers hosted by the Nonprofit Marketing Guide.



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You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat?

With over 150 million daily users—60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience. But because posting to Snapchat is limited to mobile devices, cross-promoting and repurposing content can be tricky.

Sharing your latest Instagram post on Twitter or Facebook is as simple as toggling a switch, but with Snapchat, you can only capture, edit, and publish content in the app itself.

This restriction can make it comparatively clunky for social media marketers with whom time is of the essence (i.e. all social media marketers). Plus, content on Snapchat disappears after 24 hours.

For some brands, creating unique content for Snapchat can take up a lot of time that their marketing teams don’t have. But there are ways to leverage existing content for publishing and promotion on Snapchat.

Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5.

5 types of content you’re already using and how to repurpose it for Snapchat

How can you link back to your blog using Snapchat if there’s no hyperlinking? How can you hype your brand’s #tbt post when you forgot to save the throwback-worthy moment you snapped last month to Memories and it disappeared after 24 hours? Fear not. This crash course for simple workarounds makes repurposing existing content for Snapchat a breeze.

1. Blog posts

Compared to a social media post, blogs are a major time investment for both you as a content creator and your readers. While the debate continues about the optimal length of a blog post, it’s safe to say you should reserve your meatier topics for a text-heavy platform—Twitte

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Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your company, you may not have that much time on your hands to dedicate to social.

Let’s say you’ve only got a measly 18 minutes—it’s going to be tight, but we’ve got a plan we think can work for you.

In this guide we will go over how to maximize your time on social using Hootsuite and stay laser focused on your daily objectives.

18-minute-a-day social media plan

8 minutes: Listen

Social listening is about catching the conversations happening around your brand. It allows you to improve your customer service, get customer feedback, learn more about your competitors, and find new leads. It’s an essential part of your daily routine.

Where do you start? You can track keywords, hashtags, mentions, and messages for your brand and competitors. In Hootsuite, you can set up specific streams for your social networks.

Learn how to get even more out of Hootsuite with free social media training from Hootsuite Academy.

Here’s what you should take note of each day:

  • Mentions of your brand or product. Scroll through keyword and hashtag streams related to the products and services you offer. Reply to all comments and queries that come up around your brand. With Hootsuite, you can create templates for your most common responses to save time when engaging with people. Pre-composed responses are great if you’re running a busy contest or campaign, but they shouldn’t replace day-to-day interaction with customers.
  • Purchase intent. Fewer than three percent of customers directly “@” mention a brand on Twitter, so make sure that your search streams target purchase intent moments.

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2017 B2B Content Marketing Research Analyzed

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Want B2B Content Marketing success? 3 Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research findings. (Charts & examples)

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