Content Curation Archives

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Even with the sun out and the beach calling, there was still plenty going down in the world of social in July.

Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest. Meanwhile, Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users.

We’ve pulled together all the social media news you need to know—big and small—from all the major platforms.


Application process for verified accounts

On July 19, Twitter announced that they’ve created an online application process for accounts seeking verified status. Verified accounts on Twitter are designated by a blue icon featuring a white checkmark, which appears next to the account’s handle. It’s Twitter’s way of letting users know that an account belonging to an important individual or organization is authentic. Tina Bhatnagar explained in the announcement blog post: “Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers—no matter where they are in the world—to easily connect with a broader audience.”

Image via Hootsuite’s Twitter Account.

Redesign of Tweet compose

On July 20, Mashable reported that Twitter is testing a redesign for the Tweet composer in its iOS app. The test sees the app’s Tweet composer—which previously occupied its own tab—move to the top of users’ timelines. According to Mashable, a Twitter spokesperson has confirmed the experiment: “We want to make it easy for anyone to Tweet. To that end, we’re experimenting with ways to make the Tweet compose bar easier to access on Twitter for iOS, similar to the experience on”

Twitter Stickers

First announced back in June, Twitter rolled out Stickers on July 28. Stickers are colorful, Snapchat-like illustrati

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Right here is a terrific post on content curation best practices

Many companies I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is, “Which topic should I be curating content about?” It’s an important question to answer correctly, given you will spend a significant amount of time creating and curating content on the topic you choose. Here’s a three step guide to help you find the right topic.

Step 1: Survey the Competitive Landscape

When thinking about your curation strategy, content marketing, and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors are organizations who publish content on the same topic as you. Your content marketing competitors are usually other companies that publish content on your desired topic and also happen to actually compete with you in the marketplace as well. Trade publications publishing content on your desired topic competing for your audience can be considered content marketing competitors as well.

To survey the competitive landscape, look for other sites that cover the same topic. You may find some sites that cover your topic, but only some of the time—they may also cover other topics as well. That’s a good opportunity for you as a curator, because now you can hand-pick only the most relevant content from that source for your audience. You may also find a great blog dedicated to your topic, but which only publishes an article a day or less. This is another great opportunity for you as curator, because you can hand-pick that content and share it with your audience, along with other content you’ve found.

Your real competition is another well-maintained, curated publication on the same topic. If you find that one already exists, there are three things you can do:

1. Determine if you can curate content better than they can by being more comprehensive, more relevant, o

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And yet another exceptional post on the best ways to take advantage of content curation to provide your audiences the best and most recent details for your specific niche subject matter

Need to fill your summer editorial calendar for your content marketing or blog? Here are 99 FREE summer blog titles. You can use them for content marketing!

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Right here is an excellent article on content curation best practices

When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into how a campaign or piece of content performed, but they don’t really show executives how your efforts are helping boost the bottom line.

It’s time to step things up a notch so that your social media analytics better reflect how all your hard work is paying off. Here’s a list of social media metrics you may already be tracking and how to take them to the next level.

7 ways to step up your social media analytics

1. Don’t just track link clicks, track click-through with bounce rate

If you share original content to social media, you’re probably already tracking how many people click-through to that content. Click-through rates are important as a metric, since they indicate that your social media messaging is compelling enough to spark interest with your audience. But these clicks become a far more telling metric, at least in terms of ROI, when paired with your bounce rate.

Bounce rate refers to the percentage of page visitors who leave your website after only viewing one page. In the case of social media, it would reflect someone clicking on a link you post to Twitter or Facebook, arriving on your website or blog, then leaving without viewing any other content.

Ideally, we all want people to stay on our sites forever (or until they convert—whichever comes first). Bounce rate is an important metric to track for your web properties, in general, but why is bounce rate important as it relates to social media? It allows you to powerfully illustrate your social ROI by comparing it to your other sources of web traffic.

Track the bounce rate of website visitors who

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Right here is a fantastic short article on content curation best practices

You wouldn’t launch a business without knowing exactly who your potential customers are, and the same can be said about your Facebook strategy. The more you know about the people who make up your Facebook community, the easier it is to create and share content that they will find valuable. Relying on a classic spray and pray method—where you just blindly blast your social media content everywhere without any kind of targeted strategy—isn’t going to cut it.

While people love to claim that Facebook users are diminishing, the number of people who log into Facebook every day has actually grown by 16 percent year over year. Even more interesting is the fact that mobile usage has grown by 21 percent year over year. This shows that users aren’t leaving Facebook so much as they are leaving desktop interfaces and flocking towards mobile. This is emphasized by SmartInsights who found that 52 percent of digital media time in the USA is spent on mobile, compared to the diminishing 42 percent on desktop.

A few things you should know about Facebook:

  • 1.65 billion monthly users (as of March 2016)
  • More than 1.09 billion people use Facebook daily (as of March 2016)
  • 989 million mobile daily active users (as of March 2016)
  • 1.51 billion mobile monthly active users (as of March 2016)
  • 84.2% of daily active users are outside the US and Canada (as of March 2016)
  • 71 percent of American adults with access to the internet use Facebook

Knowing Facebook demographics can help you better meet the needs of your customers so that you can tailor your content strategy on the platform accordingly.

Facebook demographics are important to your business because they:

  • Help you get to know your audience (allowing you to make more meaningful connections)
  • Allow you to target the audience members and customers who matter the most to your brand
  • Equip yo

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During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms.

In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Canada’s national public television network. The TV pilot for their sketch comedy HumanTown airs to a national audience on Tuesday, July 26, 2016, at 9:30 p.m. in each timezone. It will be available to stream from 9:30 p.m. EST onwards.

MacLeod has been in two different types of brainstorms: a typical marketing brainstorm and late-night comedy writing sessions.

I wanted to know: what’s the difference between marketing brainstorms and comedy brainstorms?

Marketing vs. comedy brainstorms

How do comedy writers come up with those bizarre, creative, and funny concepts? Do they have a better process than marketing departments and ad agencies?

“The biggest mistake most marketing brainstorms make is that people don’t listen to each other,” says MacLeod. “Everyone is talking at once and trying to get their idea heard. In most marketing brainstorms there’s a lot of noise and not a lot of actual thinking.”

HumanTown’s writing team also struggled with this in the beginning. Over the years, they’ve learned to divide writing sessions into three stages:

  1. Silence and thinking
  2. Sharing ideas
  3. Collaboration

The thinking period in a comedy brainstorm begins with a writing prompt and two minutes of silence, explains MacLeod: “For us, when we’re writing a script, when we’re coming up with the idea for an episode or a scene, we like to start with a keyword like ‘restaurant’ or ‘first date.’ This is the writing prompt.

“We then set a timer for two minu

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How to Use Snapchat: A Guide for Beginners

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When I see someone making silly faces at their phone, I no longer wonder what they’re doing. That’s because I’m on Snapchat, a social network that has quickly gained in popularity over the last couple of years. The network now boasts over 150 million people—and brands are scrambling to join the cool crowd.

However, if you’re a marketer that’s over 20 years old, there’s still a decent chance you don’t know how to use Snapchat. And if you’ve never had someone give you a tutorial, the interface can be a bit overwhelming.

In this beginner’s guide, you’ll get all the information you need to start using Snapchat like a pro. We’ve broken down our guide into three sections:

  1. The language of Snapchat
  2. How to set up your account
  3. The basics of using Snapchat

Learn the language of Snapchat

Snap: A Snap is a picture or video you send through the app to one or more of your friends. It will disappear after a maximum of 10 seconds. You can replay a Snap once, so use your replay wisely.

Stories: The Stories section of Snapchat showcases photos and videos that you’d like to share with all your Snapchat friends. To view your friends’ stories, swipe left from the Snapchat app’s camera screen.

Snapchat score: The number under your profile name, known as your Snapchat score, is based on the number of Snaps you’ve sent and received (including Stories).

Filter: A Snap filter is a fun way to jazz up your Snaps by adding an overlay. Filters can change based on special events or holidays, loca

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On July 21, 2016, we hosted our second Hootsuite Social Breakfast of the year at the Ham Yard Hotel right by Piccadilly Circus in London. The “Customer Experience: Driving Success Through Social” seminar was standing-room only as delegates heard from two keynote speakers and a panel of experts.

Hosted by Susan Perry, Hootsuite’s director of global marketing, the event uncovered how the customer experience is about more than just customer service. It is the culmination of all experiences the customer has with a brand, starting with when they first discover the product or service. And at the root of this experience lies emotion and personalization.

The morning’s discussions focused on how brands can unlock business value from social media. There were four key points.

1. The age of the customer

With some excellent—and sometimes outrageous—real-life examples, Susan Perry set the scene for the morning’s discussion by stressing how “brands must strive to deliver an exceptional customer experience in every situation possible, no matter what that situation is.”

We are now undoubtedly in the “age of the customer” where a great customer experience is what sets brands apart and give them a competitive edge. “Eighty percent of companies expect to compete mostly on the basis of customer experience, versus 36 percent four years ago,” according to Gartner. This is more than adding value, it is about sparking an emotional connection with a brand. Today’s empowered buyers demand a quick, seamless, and transparent buying experience.

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This post makes some insightful observations on the content curation procedure.

There’s nothing more frustrating than hitting a plateau on social media. You stop gaining new followers as quickly as you once did. You craft what you believe to be a hilarious yet relevant post only to watch it sadly sit on your timeline with zero likes or replies. You start scrambling to come up with new tactics to get things moving again but feel like you’ve exhausted every avenue.

Sometimes the best place to look for inspiration is literally right outside the window. There’s no denying that the internet is a magical place. But another great place, full of opportunity and excitement, is the real world. Creating offline experiences for your followers can make your online relationships stronger by giving them deeper roots that exist beyond a screen.

These ideas—hosting events, providing experiences, sending out swag—are by no means new ideas. In fact, they’re pillars of traditional marketing strategies that many businesses have been using for decades. What we’re looking at instead is how you can use these traditional marketing activities to specifically strengthen your online communities and boost your social media presence, while benefitting your business in the process.

1. Host an event for your followers

Twitter’s core function is connecting people to one another, anywhere, any time. Hosting an event that helps turn these online connections into offline relationships is a good way to provide value for your followers and deepen their emotional connection to your brand.

Depending on the size of your social communities, you can either host a meetup open to all of your followers on social media or make it a network-specific event like a Tweetup or an Instameet if you’re looking to focus your social efforts on one in particular.

If your business operates in multiple locations try to organize regional events if possible, or empower your customers to organize them on your behalf. We do th

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Published Author Book Writing Tips

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Yet one more exceptional article on how to leverage content curation to offer your audiences the very best and latest details for your niche subject matter

Want to learn how to write a book? Let these 15 authors give you the inside dirt. Published Author Book Writing Tips: Straight talk writers need.

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