Content Curation Archives

How to Deal with Trolls on Social Media

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The web is dark and full of terrors, chief amongst them, the social media troll. Unlike the trolls of fairy tales, trolls on social media lurk not in caves or under bridges, but out in the open where they have the best chance of attracting an audience.

These are the web’s darkest denizens and they thrive on negative attention. They strive to incite hatred and provoke anger with each and every keystroke. But who are they and what should you do if you or your brand encounters one?

What are social media trolls?

A troll is someone who deliberately provokes others online, typically through inflammatory, offensive, or provocative comments. Their intent is to upset others and elicit an emotional response (preferably an angry one). In the pursuit of their goal, trolls might rant (often on a topic unrelated to the one at hand), make ad-hominem attacks, post death threats, or spew hate speech.

It’s important to note that not all angry posters and commenters are trolls. Writer and author Tim Dowling explains in a Guardian piece entitled Dealing with trolls: a guide: “There is a grey area between spirited dissent and out-and-out trolling that houses the passionately misinformed, the casually profane, schoolchildren taking the piss and otherwise intelligent people who don’t put spaces after commas. For the sake of convenience, this group is often referred to as ‘the internet.”

Indeed, the Internet is full of people who want to share their opinions. But, unlike those angry users who share their negative, but sincerely-held beliefs, trolls may not believe a word of what they write. They’ve chosen their words because they have the highest likelihood of upsetting others.

In short, trolls are online bullies.

Where can they be found?

Image via m.prinke under CC BY-SA 2.0

Trolls can be found on pretty much eve

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7 Social Media Tactics You Should Use Today

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Most social media marketers have been there. You read about new social media tactics working miracles for others in your field, and then try to replicate their approach. When you don’t see the immediate results you were expecting, you get frustrated and wonder what you’re doing wrong. There is an overwhelming amount of information available online promising you with the one thing you can do to boost your social media strategy, but the truth is that a solid approach combines a variety of practices working together.

There is no magical, one-size-fits-all approach for using social media effectively, but the following social media tactics offer substantial areas for you to focus your efforts–no wand required.

7 Effective Social Media Tactics To Consider

Use hashtags

I’ve heard the pain in people’s voices as they question my hashtag use. While I’m used to this judgemental groan, I’m also used to being able to share with these people why I believe the hashtag is such an important gift bestowed upon us, for which we are not yet worthy.

The hashtag is one of the easiest-to-use organizational elements available on social media, acting as a virtual filing system. I use numerous hashtags on all of my Instagram posts as a way of grouping them with other posts of the same theme, as well as for, let’s be honest, the extra likes that unfailingly accompany heavy hashtag use.

On the flipside, when I am looking for social media posts related to a certain topic, the hashtag has been invaluable. As a business or brand, you can take advantage of this basic Instagram practice by adding relevant hashtags to all of your posts. Check what kinds of hashtags your most successful competitors are using, and be inspired to create your own. Our “The Do’s and Don’ts of How To Use Hashtags” guide offers solid tips surrounding the often tricky use of hashtags, with the bag and accessories

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11 of the Best Influencer Marketing Tools

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Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing, marketers see a $6.50 return.

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Bookmark this list as a reference guide for your 2016 plans.

1. Influencer Strategy Template: Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience.

2. Followerwonk (free tool): This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. It’s a great way to build a list of potential influencers to target.

3. Hootsuite’s Search Streams (free tool): Organize influencers into lists, track what they share, and find the best influencers to partner with.

4. Demographics Pro App for Twitter (free tool): Quickly determine whether the influencer’s audience is right for your brand. You’ll see interesting data such as age, income, location, and profession of followers.

5. TrendSpottr for Instagram app: Find trending topics, hashtags, and powerful Instagram influencers to partner with. Use it to identify

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A Long List of Social Media Advertising Stats

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If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you.

Social media advertising usage statistics

Social media ads only represent about 14 percent of digital ad spending

Here we are, about to unleash a slew of social media advertising statistics, and we choose to start with this one? Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. Social media advertising is new and evolving. If you feel like you’re behind, you’re probably not—everyone is only now starting to use these tools, to experiment and learn. Even though social media ads only represent 13.9 percent of digital ad spending, that’s growing, and fast. In fact…

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014

That’s no small number. Marketers have recognized that social media advertising is a tool that they’re going to need to understand and use if they’re going to succeed at reaching coveted social media users moving for

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You know that sigh of relief you breathe when you finish cleaning your house? That same feeling can be achieved by cleaning up your social media accounts. Just like when your home is a mess and you can’t find anything, the stress of an over-cluttered social media experience can be overwhelming. With an increase in social media accounts, posts, and audiences, there are accompanying increases in decisions that need to be made—similar to when your home is stuffed with knick knacks, your desk is piled with papers, or your bedroom floor is covered in clothes. Do I read this post? Do I need to wash this shirt? Should I share this with my followers? Can this junk mail be thrown out? These mental decision-making moments induce a similar brand of stress that being surrounded by mess can cause.
The solution to this chaos is found in organization. When thinking about cleaning up and organizing your social media presence, you should consider all areas of your online presence that could do with some tidying up. You will probably find it helpful to declutter the social media accounts you’re following, as well as streamlining your own social media presence to impact your overall strategy and goals for stress-free social.

Who cares?

While you may think this social media disorganization is mostly harmless, this disarray can lead to negative psychological effects.

As Daniel J. Levitin, author of “The Organized Mind: Thinking Straight in the Age of Information Overload” explained to Maclean’s, “Every decision you make requires resources. Neurons are living cells with metabolisms. When they work, they need to replenish themselves with glucose, and that’s not in unlimited supply in the brain. So, whether you make a tiny decision or a big one, you’re using up those resources. The amount of choice we have in a place like a grocery store can be overwhelming. And, later in the day, when you have to make some important decision at work, or

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LinkedIn B2B Social Media Success: 3 Keys

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Here is a terrific short article on content curation best practices

Want to up your social media results? Learn about LinkedIn 3Q2015 performance and follow the 3 keys to LinkedIn B2B social media success. Includes charts, tips and examples to help.

The post LinkedIn B2B Social Media Success: 3 Keys appeared first on Heidi Cohen.

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But fresh outstanding short article on ways to take advantage of content curation to provide your audiences the very best and most recent information for your specific niche subject

Real-time marketing has gotten a lot of attention since Oreo’s “Dunk in the Dark” Tweet, but not in the positive way that was first expected.

Most real-time marketing ads haven’t recaptured Oreo’s magical moment. Instead, the bad jokes and strained relevance of real-time marketing have become the marketer’s food for fodder. And we’re about one Super Bowl pun away from being completely cynical.

In a previous blog post, we discussed how marketers should shift to right-time marketing, which takes a more thoughtful and meaningful approach. As a follow up, we’ve listed three reasons why you should ditch real-time marketing with tips on how to refocus your efforts on right-time marketing.

3 reasons why you should ditch real-time marketing

If you’re thinking about giving up the real-time marketing dream—or need some convincing—here are some reasons that may help you along:

1. It makes bad ideas acceptable

When bad real-time marketing ads slip through the cracks, it’s often because marketers have sacrificed quality in the name of being “relevant” to a news event. This mindset can lead great brands to do (bad) marketing that they wouldn’t otherwise do.

For example, during the 2013 Oscars, New York Life tweeted the question: “In the movie of your life, who’s your co-star?” As marketing expert Jay Baer points out, this Tweet is not only a poor attempt at relevance, but it also doesn’t really make sense either.

2. It can go wrong real fast

In the pressure to jump on every trending discussion, there’s greater room for error. Unfortunately, a lot of real-time marketing attempts have placed more emp

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The Challenger Customer – Book Interview

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The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.

It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo.

The Challenger Customer unveils research-based tools that will help you distinguish the “Talkers” from the “Mobilizers” in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

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Still another exceptional article on ways to take advantage of content curation to provide your audiences the best and most recent info for your niche subject

Ten years ago, a hundred thousand Catholics gathered in St. Peter’s Basilica at the Vatican. Pope John Paul II had died.

The first image shows the Catholic community mourning. If you look closer, you can see a man in the middle with a smartphone and a few screens glowing.

The second image shows the same place, eight years later. This time, the Catholic community came to witness the inauguration of Pope Francis.

While two very different events (mourning versus celebration), the difference is compelling.

As guest speaker Laura Ramos, Vice President and Principal Analyst at Forrester Research Inc., explained on our recent webinar:

“You can see that there is a dramatic change in the way that people are experiencing this momentous occasion. Technology has become not only an important part of capturing but also of sharing the experience.”

(By the way, I borrowed the example above from her presentation during our master class in employee advocacy. You can watch full webinar here.)

The social employee: an untapped strategy

This idea of the connected digital customer has become a business truism. Organizations have built social media strategies to speak better to digital customers.

But most social strategies miss one of the best ways to connect with customers and expand their social reach: their employees.

As Laura put it on the webinar, “digitally empowered customers create a new area of competitive advantage. But they are also one of the biggest threats to disrupting your business.”

“Enterprises need to reinvent themselves to understand and improve customer experiences. Making sure your employees are p

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Here is a great article on content curation best practices

Zoe Amar and Matt Collins of Platypus Digital  created the #SocialCEO Awards in 2013 with the goal to celebrate charity leaders who are using social media in support of their organization’s missions.   This year’s winners were announced earlier this week.    They have also released a briefing on “Digital Leadership: How To Survive and Thrive As A Social CEO” in partnership with Just Giving.  The guide includes some case studies and practical tips for CEOs.


CEO Case Study:   Bowl Cancer UK

Deborah Alsina is the CEO of a charity, Bowl Cancer UK.  She shares a case study of lessons learned.  Several points she made resonated:

Adapt your style

“Whilst some of my tweets are to inform people about what the charity does or thinks about a particular issue, I know that engaging in real conversation with patients and their families has been really important. In fact it’s enabled me to form strong long term relationships with a broad range of people. In turn that’s given me great insight into bowel cancer treatment and care and the impact the disease has on people’s lives.”

Blend the personal and professional

“As I have wanted to develop genuine interaction with people closely affected by bowel cancer it’s been important that there is a good dose of me in my Twitter feed. Whilst I purposefully don’t tweet that
much about my home life, people respond positively when I occasionally do so. I believe that stakeholder communications on social media don’t always need to be very formal to be effective and many people have fed back to me that they like tweeting with a real person not just a logo or job title.”

CEO Social Media Advice from Matt Collins


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