Content Curation Archives

Content Marketing World Authors

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Books are the ultimate long form content marketing. They’re educational information audiences actively seek.

No one knows this better than the Content Marketing World authors!

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Note from Beth:   I was lucky enough to get an advanced copy of Data Driven Nonprofits by Steve Maclaughlin (launching Sept. 6th so stay tuned) and so data and nonprofits has been on my brain.  So when colleague, Cheryl Contee reached out an idea for this post, I could not resist!  Speaking of books, you can pre-order my next book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout due out in October.


Everyday People Are Heroes: Using Big Data to Engage New Agents of Change Online Guest Post by Cheryl Contee

In mid-July, NASDAQ announced that Blackbaud acquired – a pioneering social listening and marketing automation tool co-founded by Rosalyn Lemieux, Cindy Mottershed and myself in 2012 — to offer nonprofits more innovation and better insights around list engagement.

Did you miss it? This is awesome news for nonprofits! Why?

It’s a rare acquisition of a female founded tech startup and the first time a tech startup with a black female founder on board has been acquired by a NASDAQ-traded company. #BlackHistory – We’re very excited! The merger will put Attentively’s groundbreaking big data software – that helps nonprofits identify & ally with the social media superstars hidden in their email lists – into the workflows of over 35K nonprofits worldwide. Yay! and Blackbaud understand that everyday people are the real heroes, and together working with your nonprofit, organizations can tap into that heroism and build bigger, better movements for good online. Here’s how:

1. Everyday people are the most powerful agents of change.

We designed around this knowledge: Individuals may often have larger social net

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And yet one more excellent post on ways to take advantage of content curation to supply your subscribers the best and latest info for your niche subject

Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. You might have been fighting with your sibling and broken a family heirloom. Before you could mumble “wasn’t me” your parents had scolded you and if you had a middle name, it was being used. However, with this reprimand probably came some advice and encouragement for the behavior that was expected of you. This was your earliest introduction to social media guidelines.

Like parental guidance, a good set of social media guidelines can help you not only understand what was done wrong, but hopefully help your brand avoid mishaps in the first place. Of course mistakes happen, but social media guidelines work to prevent avoidable online catastrophes. Continue reading to see how you can create a set of comprehensive social media guidelines to establish organization-wide expectations without ever uttering the phrase “I’m not mad, I’m just disappointed.”

The difference between a social media policy and social media guidelines

Social media policy and social media guidelines are the kinds of terms that commonly get used interchangeably. When you get started with your social media guidelines, you may feel inclined to call them a policy, but you need to know some key differences.

While similar, creating and providing social media guidelines for your business will offer you a more flexible experience and room for edits along the way. Social media guidelines act more as principles to guide employee and company behavior on social media. Guidelines are also positioned more as best practices and suggestions.

On the other hand, policies are concrete and usually mandatory for employees to follow. You don’t mess around with a policy without facing consequences. For more on this, check out our previous post How to Write A So

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Pre-Order my next book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout.  The book is being published by Wiley on October 10th.

I’ve just returned from week-long leadership development program in Israel called “Reality Storytellers” hosted by the Schusterman Foundation.   At the beginning of the trip, we were interviewed about our hopes and dreams for the trip and what we wanted to take back with us.  This information was given to artist Paulina Correa who created a visual from the interview which was presented to us upon our departure from Israel.

I talked about hoping to find spiritual (not necessarily religious) meaning from the experience. Part of the reason is related to my soon to be published book on self-care and wellbeing (The Happy Healthy Nonprofit). Those concepts are broader than physical health and include other areas like spiritual. The drawing includes the first line in the book.  “Why does something bad have to happen before people who work with nonprofits begin taking care of themselves.”

To be an effective change maker you need to take care of yourself. But often the culture of working in a nonprofit is based on scarcity and that becomes difficult.

My greatest hope and reason why I wrote the book is that nonprofits begin to talk about this challenge.

My colleague, Mark Horvath, Invisible People, shared this article with me, “The Plight of the Overworked Nonprofit Employee” that discusses why the Department of Labor most significant update to the federal rules on overtime in decades will have a negative impact on nonprofits. The new rules will more than double the salary threshold for guaranteed overtime pay, from about $23,000 to $47,476.

The U.S. Public Interest Research Group (PIR

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3 Essential Content Marketing Skills

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Like physical fitness you must keep exercising your content marketing skills. Are yours in shape? Here are tips to improve your 3 key skills.

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How to Run a Successful Instagram Contest

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If I offered you a free flight to your next holiday destination—and all you had to do was post a cool photo of yourself on vacation—would you do it?

I know I would.

That’s the seductive play of the Instagram contest. With very minimal effort, your customers can potentially win cool stuff and maybe show off a little too. In exchange, you get to connect with your audience and get people excited about your brand.

In this post, we’ve outlined easy steps you can follow to run a successful Instagram contest, along with Instagram contest ideas to give you inspiration.

How to create, manage, and measure Instagram contests

1. Set your goals

In order to measure the success of your Instagram contest, you need to set tangible goals with relevant metrics. Depending on what type of contest you run and the goals you set for yourself, you may need to measure totally different things.

For example, if you’re running a contest with the goal of brand awareness, you’ll measure things like follower count, engagement, and website traffic. If you’re running an annual sale associated with the contest, you’ll measure product purchases, year-over-year engagement, and landing page traffic. If you’re not sure where to start, check out our guide on How to Set Strategic Goals for Your Business on Instagram.

2. Choose a contest type

Like to win

The beauty of this contest lies in its simplicity. A like-to-win contest is when you ask users to Like an Instagram photo your brand has posted in order to be entered to win a prize.

Comment to win

A comment-to-win contest is when you ask users to comment on a photo uploaded by your brand for a chance to win a prize. It’s an opportunity for your audience to get creative. For example, brands can pose a question to their audience and choose the best answer as the winner, like you do in a caption con

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Experiential Leadership Development

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I’ve just returned from week-long leadership development program in Israel called “Reality Storytellers” hosted by the Schusterman Foundation.  I was honored to travel around the country with 40 of the brightest and inspiring creative leaders, from  screenwriters to speechwriters, publicists to producers, authors to filmmakers and more.     The trip was packed with opportunities for us to reflect on our leadership and values, pursue our passion for crafting powerful stories and identify ways that we want to “repair the world” by giving back.

We were connected with some of Israel’s most influential creatives and visited and explored some of the world’s most sacred sites and heard the stories from our guide, himself, a virtuoso storyteller.  We stayed in amazing places and enjoyed incredible meals by some of the top Chefs in Israel.  We learned about the country’s history, political complexity, religions, people, and ancient and contemporary life.

For the leadership development, there were four guiding questions that we explored throughout our journey – and now as I’m back I will continue to reflect and take action based on these:

  • What does it mean to be a leader in the face of complex challenges
  • What social disparities do you most want to remedy? Where do these disparities come from?
  • What core values drive leaders to fight for social change?
  • How do our unique brands of leadership, our values and our perceptions of injustice contribute to our visions for a better future?

As a Master Trainer and Adjunct Professor, I’m primarily known for my work in networks and nonprofit, but I’ve always approached it with a leadership lens.  More recently, with support from the Packard Foundation, I’ve been working on an Emerging Leadership Development project with Third Plateau Social Impact Strategies.    We co-authored the

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Snapchat may not be as familiar to marketers as Facebook and Instagram, but its dedicated user base can’t be ignored. Think about these two facts for a moment: The entire population of the world is 7.4 billion people. Snapchatters watch more than 10 billion videos every day. (That’s way up from the 2 billion per day they watched in May 2015.)

Of course, the entire world is not using Snapchat—yet—but more than 100 million people do use it every day (spending an average of 30 minutes a day inside the app), and there are 200 million active users worldwide. And Snapchat’s user numbers are still growing fast: eMarketer forecasts that by the end of this year, Snapchat will have a larger user base in the U.S. than either Twitter or Pinterest.

With all those people posting all that content, it’s important for marketers to get a sense of the most important Snapchat demographics segments so they can plan a marketing strategy that maximizes the app’s unique characteristics, rather than just getting lost in the noise.

With that in mind, we’ve pulled together the key details social media marketers need to know before they start Snapping.

Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5.

Snapchat age demographics

Data from the Statistics Portal backs up the common assumption that Snapchat is still dominated by the young: 60 percent of users are under 25, and nearly a quarter (23 percent) have not yet graduated from high school.

By far the largest Snapchat age demographic is 18- to 24-year-olds. This age group makes up 37 percent of Snapchat users. But well-past-college-aged 25- to 34-year olds make up about 26 percent of Snapchatters, and about 12 percent of users are aged 35 to 54.

Still, Snapchat is not currently a player in the Baby Boomer market: Only two percent of users are over 5

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Snapchat was launched in 2011 and now has over 100 million daily active users, reaching 41 percent of all 18 to 34 year olds in the U.S. Although Snapchat is wildly popular, many new users still struggle with how to best take advantage of the app. In this guide, we’ll go through some of the tools available to help you craft the perfect Snapchat Story. If you’re brand new to Snapchat, I recommend reading Snapchat for Beginners before getting started.

What is a Snapchat Story?

Snapchat allows you to take and upload photos and video in real time, send them to friends directly (a Snap), or add a collection of Snaps to your Story.

A Snap is a direct message to one or multiple people. Snaps can be video or photos taken and shared in real time or uploaded from your Memories. These Snaps are only viewable by the people you choose to send them to, and disappear immediately after viewing. Learn more about how to create and send a Snap.

A Story is a grouping of photos and/or videos—Snaps—that you share publicly with your Friends (you can also set your Story to be viewable by everyone, if you choose). Stories are live for a maximum of 24 hours and your followers can rewatch a Story as many times as they wish within the 24 hours after it was published.

How to create a Snapchat Story

Creating a Snapchat Story is easy!

  1. Take a Snap.
  2. Tap the icon of a box containing a plus sign on the bottom of the screen to add your Snap to your Story (and if it is your first time creating a Story tap ‘Add’ to confirm you want to post to your Story). You can also tap the arrow icon and select ‘My Story’ to add a Snap to your Story!
  3. The Snap will be added to your Story.

12 tips to take your Snapchat Story to the next level

Now that you know how to post to Sn

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Content Marketing World in Cleveland, OH is a chance for content marketers from across America—and the world—to learn, to schmooze, and to reassure themselves that everyone else is also struggling to implement the latest buzzword acronym (lookin’ at you ABM).

It’s a world class speaking lineup with many, if not most of the biggest names in content marketing. But what do you do if, at some apres-conference soiree, you find yourself face to face with one of these charming and erudite speakers, bereft of conversation starters?

At Content Marketing World, as in life, offering to buy someone a drink is always a good start. Then it comes down to finding something in common to talk about. To that end, Curata has spoken with some of the headline speakers to find out a few interesting details about them, from the banjo player to the romantic novelist, the tequila collector and the breakdancer. Read on to find out!

Chad Pollitt

Co-founder & VP of Audience at Relevance, Marketing Adjunct Professor, Author, International Speaker & former US Army Commander

Lesser known fact:

“I once played in the International Foosball Championships in Las Vegas and actually placed second in one of the events back in 2002. That’s the only thing I think I learned in college. Check out the one minute mark in this video for the infamous “AERIAL Trick Shot.””

Well known facts: A decorated veteran of Operation Iraqi Freedom and former Army Commander, Chad is VP of Audience and Co-founder of Relevance, a digital magazine, agency, and events company dedicated to content strategy, promotion, and marketing.

A member of a Forbes Top 100 list, Chad authored The Native Advertising Manifesto, The Content Promotion Manifesto, and 51 Things Your Mother Taught You About Inbound Marketing. He is a regular contributor to industry media o

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