Content Curation Archives

How To Get Your Blog In Shape For Summer

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And yet an additional excellent post on ways to take advantage of content curation to offer your readers the best and latest information for your niche topic

Use these 5 Summer Ready Blog Tips to make your blog more seasonally appealing to your readers. Useful for B2B and B2C marketers.

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Here is an excellent post on content curation best practices

This is an updated version of a post originally published in March 2015.

Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.

Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities. However, acquiring these insights takes time, and the use of the right tools.

To help you choose which social media monitoring tools to use, we’ve compiled a list of 11 tools to get you started—all of which are available in the Hootsuite App Directory or the dashboard itself.

Here are 11 effective social media monitoring tools

1. Reddit Keyword Monitor Pro

With over 234 million unique users and 8 billion monthly pageviews, listening and monitoring your brand on Reddit should be part of your social media monitoring strategy. Use the Reddit Keyword Monitor app to monitor who is talking about your brand, business, or competitors. The last thing you want is having some stranger host a Reddit AMA (Ask Me Anything—a traditional Reddit Q&A session) on behalf of your company, and only finding out after it happened.

Key features include:

  • Set keywords and phrases you’d like to monitor on Reddit
  • Select to limit keyword searches to posts or comments
  • Share Reddit posts easily across your Hootsuite social

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This content makes some insightful observations on the content curation technique.

It seems like you can’t turn anywhere this year without hearing about polls. Who’s leading in the polls? What do the poll results mean for the future? Are the polls rigged? Has the word “poll” lost all meaning? If we’re talking about Twitter Polls, the answer is a resounding “no.”

Twitter polls bridge the gap between customers and brands, giving the latter insight into what the former wants and needs. To help you make the most of Twitter Polls, we’ve put together the following guide.

Why should you use Twitter Polls?

While you can, of course, pose a question to your customers through a traditional Tweet, a poll allows for a much easier and streamlined process for both you and your audience.

As explained by Twitter, “Twitter Polls allow you to weigh in on questions posed by other people on Twitter. You can also easily create your own poll and see the results instantly.” Responding to a poll gives you a chance to share what you’re feeling with other Twitter users, while hosting a poll will provide valuable insight into what your followers think and feel.

Overall, the benefits of Twitter Polls include:

  • Direct social listening opportunities
  • Easy to measure
  • Ease of use for both audience and creator
  • Real-time results
  • Quick customer service feedback
  • Participant anonymity
  • Openness of polls to any Twitter user

Now that you’ve seen some of the benefits of Twitter Polls, the ne

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This post makes some insightful observations on the content curation technique.

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell. To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.

Content Curation Leaders:

Slashdot is run by a handful of editors and coders focused on technology-related news. The “news for nerds” website provides snippets of news articles, with a little commentary on why it’s relevant. It also has an active reader-commenting community providing continued conversation on each article.

Green Data Center News
Run by parent company Verne Global—purveyors of energy efficient data center campuses, this non-profit site offers the latest news in the field of data centers, green IT, energy efficiency, and climate control. Having quickly become the industry hub, it’s a textbook example of a company doing content curation right.
Kottke claims to be one of the longest-running active blogs on the Internet. Primarily curated by Jason Kottke, this site focuses on providing interesting tidbits on a wide variety of topics. Former Curata engineer Dan Craig recommends Kottke because “Jason Kottke has mastered the art of publishing just the right amount of content, and it’s always something interesting.”

Digg i

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This article makes some insightful conclusions on the content curation process.

By now you’ve heard that you will soon be able to include multimedia—including photos, videos, GIFs, polls, and Quote Tweets—in a Tweet without it counting towards Twitter’s 140-character limit.

But for social media practitioners, that may not be the most significant change Twitter announced.

Also included their Tuesday, May 24 announcement, Twitter revealed a significant change to the platform: now Tweets that begin with an @name will be broadcast to all followers.

Previously these messages were relegated to the ‘Tweets & replies’ tab and would only show up to the users mentioned. The change means no more .@names workarounds in order to start a Tweet with a username but still send it out to a larger audience.

But that’s not all it means.

Say goodbye to brand spam

Plenty of brands have taken advantage of the relative obscurity of the ‘Tweets & replies’ tab in order to tag relevant (and sometimes not-so-relevant) users at the beginning of a message to draw eyeballs to their account (usually in the hopes of prompting users to hit the ‘Follow’ button).

Now, brands that have been using the @names mention tactic to call attention to themselves or grow their following will be exposed to all of their followers.

Once the update goes into effect, if brands were to use the same tactic, the Tweets would flood their main feed, create a Tweetstorm, clutter followers’ feeds, and likely prompt numerous unfollows.

So long spammy behavior!

Other big changes

The @name change fits in well with Twitter’s stated intent to make the platform easier for new users to join and enjoy. Eliminating the need for confusing and insidery workarounds certainly works towards this goal.

Of course, this wasn’t the only change that Twitter announced.

Soon, @names used in a reply will no longer count towards a user’s 140 characters, a change

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Still one more exceptional article on how to take advantage of content curation to offer your audiences the best and newest info for your specific niche subject matter

I know they are out there.

I know that hiding right in front of my fingers are shortcuts and secret keys you can press.

I’ve searched. I’ve asked. I’ve read.

From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these are the best social media Mac keyboard shortcuts I could find.

Just print out the keyboard and keep by your desk. If you’d like to see this as an actual keyboard cover in our Hootsuite Store, let us know. Wish we had a PC version of this keyboard? Tweet us at @hootsuite and let us know.

I’ve borrowed some of the Mac shortcuts in this post from AdWeek’s social media shortcuts guide.

Download and Print Your Free Social Media Keyboard

BEFORE: Your recognizably average keyboard

Image via Apple.

AFTER: Your helpful—and beautiful—social media keyboard

Download and Print Your Free Social Media Keyboard

Other helpful shortcuts and filters

I’ve included a few other shortcuts that will help you find cleaner data, uncover new blog post ideas, and become better at social media listening.

Is a shortcut not working? The most common mistake is to put a space between the : (so to:Pepsi is correct NOT to: Pepsi).

Shortcuts for Hootsuite

Go to Click “Add Stream.” Click “Search.” Enter these filters in the search bar with the keyword you want to track.

Find real humans, not spam and sales messages

To filter out posts with links (as they are often promotional), use:



coffee -filter:links

Find social posts with links—filtering out chatter

To find posts with links, use the following filter after a keyword:

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I really like this blog’s technique to making use of content curation for your content marketing technique

This post was originally published on Fast Company.
I was a couple years late to the party, but last winter I joined the 9 million-plus people who’ve watched the YouTube classic, “Cat in a Shark Costume Chases a Duck While Riding a Roomba.” The title is pretty much self-explanatory. But after I finished watching (and laughing), what I was really interested in was getting myself a Roomba.

The little robotic vacuum cleaners have been around for more than a decade now, but after some Googling I discovered that recent models have taken things to a whole new level: scheduling, wireless integration, advanced “dirt detection,” etc. I had to have one. What followed was an unintentional crash course in the potential (and pitfalls) of shopping and customer service in the social media era.

Forget what you know about customer experience

It’s no longer news that social media is everywhere. The average user logs in for nearly 1.7 hours every day, or 12 hours a week, according to GlobalWebIndex. By some accounts, millennials watch more YouTube than TV.

But what’s easy to miss—at least from inside big companies—is how fundamentally social media has already changed how we spend not just our time but our money. While we’ve been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head.

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Nor are businesses themselves, for the most part, driving this shift; much of the time, they’re catching up to it. It’s one thing to see the stats on this digital transformation (and there are plenty), but it’s another to experience it firsthand when you least expect it—like when you’re shopping for a Roomba.

Now, I’m an early adopter when it comes to technology, and I live an

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I truly like this blog post’s method to leveraging content curation for your subject matter marketing technique

Has creating a marketing plan ever felt like a shot in the dark? You know that it’s important to identify who your customers are, what they want, and how you can help them—but you’re at a loss as to how to track down these answers. As in most situations, the best approach is often just to ask the questions outright.

We partnered with Survey Monkey in Asia Pacific to build a customer survey that gave us some insights into those who matter to us most.
As our friends at SurveyMonkey explain, surveys are a no-brainer when it comes to building your business. Not only are they cheap—often even free—sources of customer feedback, they also provide valuable demographic information, identify the strengths of your competitors, and help you collect contact information for your database.

But how do you go about getting participants for your survey? Here are six strategies we used to improve the quality and quantity of our responses with social.

1. Target the right audience

If someone already follows your brand on social media, they’re likely a good candidate to take your survey. Deploying your survey via social is therefore a great way to reach the right people for valuable feedback. Of course, value needs to be a two-way street.

Those who follow your social channels—be they existing customers, interested leads, or even your direct competition—will be more inspired to complete a survey if they feel the request specifically addresses them or their interests. When NewsCred polled millennials in 2015 they reported that 64 percent reacted positively to content they felt was useful to them.

SurveyMonkey advises using the same brand alignment that initially attracted your social following, adjusting tone, subject matter, and imagery accordingly.

2. Use paid advertising to promote your survey

Some things never go out of style. The age-old prin

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This is an updated version of a post originally published in October 2014 by Olsy Sorokina.

Pinterest was supposed to be a simple visual bookmarking tool, but morphed to fill a need as a catalog and community of creativity. Today, more than 100 million active Pinners discover new ideas and inspire others every single month—a majority of whom are outside of the U.S.

Businesses used to scoff at the idea that Pinterest could drive sales or improve marketing efforts. At a glance, the platform is full of Pins depicting beautiful home decor, incredibly appetizing food, and fashionable women roaming the streets. But just under the surface, businesses will find a visual discovery network with the potential to be the best social e-commerce tool yet.

Pinterest shares what people around the world are searching for in December 2015. Image via Pinterest.

According to Pinterest for Business, 40 percent of Pinners discovered a new product and saved it on the platform. After discovering a fashion or home product on Pinterest, 30 percent made a purchase. Similarly, nearly 25 percent have discovered and purchased health, fitness, or entertainment products thanks to Pinterest.

For example, DaWanda, an online marketplace for handmade products, followed best practices and increased Pinterest referral traffic by nearly 100 percent. This is generating sales for the business as well. The average order value from Pinterest is 13 percent higher than referral traffic from any other social network.

Pinterest may be one of the best ways to showcase your business’ products and services. We want to help you get the most out of Pinterest to drive website traffic, increase reach, and tell your brand story.

Pinterest’s top most Pinned products of 2015. With a link back to your business’s website, what’s to stop you from driving sales? Image via Pinterest.

10 Tips on how to

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I actually like this article’s strategy to taking advantage of content curation for your content marketing strategy

If someone told you 10 years ago that you’d be talking to your customers on this thing called Twitter, you’d probably laugh. Now, social media is so ingrained in our culture that it seems crazy not to have a social account to connect with your customers.

Today, nearly two-thirds of American adults use social networking sites and spend an average of 12 hours a week on social media.

This change in online behavior has a big impact on companies. Social media has completely transformed your customers’ buying patterns and the way you do business.

Curious about how? Here are some ways social media has changed the customer journey:

  • 55 percent of buyers do their research by using social networks
  • 86 percent of consumers buying IT products use social media to help them reach a buying decision
  • Customers expect brands to respond on Twitter within two hours
  • 42 percent of people will tell their friends about a good customer experience on social, while 53 will talk about a bad one

As these statistics show, social media is the new normal for your customers. And that means an investment of time and money to make sure that you’re actually delivering what your customers are looking for.

The investment in social media is not without its challenges. One of the top priorities for companies is to ensure that their return matches the financial investment they’ve made in social media.

Keeping social ROI at the forefront of your decision-making

Some days it feels like there are a million trends going on in social media. It’s hard to keep up. Stay focused on what matters to your business and make investment decisions accordingly. Follow these five steps to make social ROI a top priority:

  1. Understand your online audience: Who are they and where do they sp

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